REVIEW · FLORENCE
Medici Tour in Florence
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Medici secrets are still carved in stone. This short Florence tour brings you into Palazzo Medici Riccardi and the chapel of the Magi, then ties it all to the people and art-making power behind the Medici name. You also get a fun extra layer: filming-location moments from The Medici TV series, so the buildings feel less like museum exhibits and more like characters in a story.
Two things I really like: the way the guide connects patronage to major artists, including Michelangelo, and the tight focus on one compact area rather than a long city sprint. I also love that the group is capped at 15, which makes it easier to ask questions without feeling like you’re talking into a crowd.
One possible drawback: if you’re expecting nonstop Medici-family drama or lots of TV-show callouts, the tour’s emphasis can vary by guide. And for English-speaking groups, clarity may depend on who’s leading.
In This Review
- Key highlights you should care about
- Palazzo Medici Riccardi: the Renaissance power-house in plain view
- Cosimo and Lorenzo: why this palace mattered beyond fancy rooms
- Michelangelo’s 1517 changes: kneeling windows and the story behind stone
- The Medici chapel stop: where the story adds a softer, spiritual tone
- Spotting The Medici TV filming locations without losing the plot
- Guide quality is the whole game on a tour like this
- Price and time: what you’re actually buying for $162.57
- Where you’ll start and end: easy for a quick Florence day
- Who should book the Medici Tour in Florence
- Should you book this tour?
- FAQ
- FAQ
- How long is the Medici Tour in Florence?
- How much does the tour cost?
- Where does the tour start and end?
- What’s included in the tour?
- Is there an admission ticket included?
- Is the tour offered in English?
- How big is the group?
- Do I get a mobile ticket?
- How far in advance do people typically book?
- What is the cancellation policy?
Key highlights you should care about

- A true starting-point building: Palazzo Medici Riccardi is tied to Cosimo the Elder and Lorenzo the Magnificent and is described as Florence’s first Renaissance palace.
- Michelangelo’s fingerprints (1517): the palace was altered after 1517 using a Michelangelo-linked design update, including kneeling windows.
- The chapel of the Magi: a second stop inside the same Medici world, made memorable by its connection to the The Medici filming look.
- Art impact you can actually name: you’ll hear how the Medici influenced artists like Michelangelo, Donatello, Paolo Uccello, Benozzo Gozzoli, and Botticelli.
- Small-group pacing: up to 15 people keeps the tour conversational, not herded.
- Admission included for stop 1: you get the Palazzo ticket as part of the experience.
Palazzo Medici Riccardi: the Renaissance power-house in plain view

Florence has a lot of famous stone. What makes the Palazzo Medici Riccardi special is that it’s not just pretty—this is where Medici influence moved from idea to real-world clout.
You’ll start with the setting: built for the Medici circle and described as the first Renaissance building erected in Florence. The design details matter because they show how status wanted to look—rusticated stone on the lower floors, a huge cornice pulling your eye along the roofline, arched windows lining the façade, and even a partially closed loggia at a corner.
I like how the tour frames these features as choices, not decoration. When you hear that Cosimo the Elder commissioned Michelozzo for a palace around 1444 near San Lorenzo (on the street that’s now via Cavour), the building turns into a timeline you can read with your eyes.
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Cosimo and Lorenzo: why this palace mattered beyond fancy rooms

The Medici were never only about being wealthy. They were about leverage—political, cultural, and practical—and you can feel that in the way this palace is described.
The home is linked to Cosimo the Elder and Lorenzo the Magnificent, but it’s also framed as a workplace for artists of serious caliber. You’ll hear names that anchor the Medici story to the art world: Donatello, Michelangelo, Paolo Uccello, Benozzo Gozzoli, and Botticelli.
For you, the value is clarity. If you’ve ever wondered why Michelangelo ended up in Medici orbit, or how Florence’s art boom wasn’t luck, this kind of focused walk gives you the missing cause-and-effect. You’re not just looking at walls—you’re learning why those walls attracted talent.
It also helps that the tour keeps returning to lived-in Medici reality. The palace continued to be inhabited by lesser members of the family until 1659, when Ferdinando II sold it to the Riccardi marquises. That final handoff gives you a neat ending point: the Medici era left a mark, but the building kept evolving.
Michelangelo’s 1517 changes: kneeling windows and the story behind stone

Here’s where your visit becomes more than sightseeing. The palace went through a notable change in 1517, and the tour specifically connects it to a Michelangelo-linked project.
The description is clear: the original loggia was altered by closing it, and two “kneeling” windows were added according to Michelangelo’s project. Even if you don’t consider yourself an architecture person, those details give you something concrete to look for while you stand in front of the façade.
I find that small design choices like this are often what make Renaissance buildings feel alive. They show that the owners weren’t just building once and walking away—they kept shaping the place as taste, power, and artistic direction shifted.
If you like tracing ideas across time, this is a satisfying stop. You’re seeing a building that still carries “edits,” like a historical draft with revisions visible on the surface.
The Medici chapel stop: where the story adds a softer, spiritual tone

After the palace exterior and main Medici context, you move to the chapel of the Magi. This second stop matters because it changes the mood from political-culture power to something more intimate.
Chapel visits can feel like a detour if a tour treats them as a checkbox. Here, the experience is designed to keep you in the Medici world, and it’s also tied into the The Medici filming-location element—so the chapel doesn’t feel random or tacked on.
You’ll get a chance to connect the Medici influence to the way the family used religious and cultural spaces to express identity. Even if you’re not focused on theology, chapels tend to sharpen your sense of what mattered to the people involved.
One practical point: since the entire experience is around two hours, the chapel stop is likely your “slow down” moment. Use it to pause, look closely, and let the story shift from portraits of power to personal expression.
Spotting The Medici TV filming locations without losing the plot

One of the most appealing parts of this tour is the promise of filming locations from The Medici TV show. That hook works best when you’re a viewer who likes recognizing places, but it also works for you even if you only watched a little.
Why? Because filming often chooses buildings and corners that already feel dramatic and specific. When the guide points out these spots, it helps you understand how production designers found visual truth in historical Florence.
Just keep expectations realistic. If you’re a hard-core fan who wants an exact scene-by-scene guide, you might find the show element less extensive than hoped. But if you want a fun way to make the city feel connected to modern storytelling, this is a strong extra layer.
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Guide quality is the whole game on a tour like this

This experience is only about two hours long and includes just two major stops. That makes the guide’s approach crucial—because there’s no time to “make it up later.”
The best moments tend to come from guides who connect Medici lives to what you’re seeing in front of you. One highlight from English-led experiences includes guides such as Giacomo, who’s described as extremely knowledgeable and courteous. Another guide name you may hear in this context is Deanna, praised for passion and for offering insight into Florence.
That’s why I recommend this tour especially if you like storytelling that connects big names—Cosimo, Lorenzo, Michelangelo—to practical visuals like façades, loggias, and chapel spaces.
The one caution: some experiences may lean more toward how the palace looks today or even the building materials, instead of staying tightly centered on Medici-family drama and the The Medici angle. And if your English needs to be crystal clear to enjoy history, I’d choose this tour with that in mind.
Price and time: what you’re actually buying for $162.57

At $162.57 per person for about two hours, you’re paying for focus, access, and guided interpretation—not just entry to a building.
Here’s the value logic that matters: admission is included for the Palazzo stop. That reduces the usual “pay twice” feeling and lets the guide spend time on the story rather than pausing for ticket moments.
You’re also paying for a small group cap of 15. In a place like Florence, a smaller group usually means less time waiting, more chances to ask a question, and a better shot at getting the guide’s attention when you want to connect what you see to what you’ve learned.
So who is it worth it for? If you’re short on time and want the Medici name made understandable fast, it’s a strong option. If you want a long, ultra-deep art history seminar, you may want a longer format too—but for a concentrated Medici hit, the structure makes sense.
Where you’ll start and end: easy for a quick Florence day

The start is at Via Camillo Cavour, 3 (50122 Firenze FI). The end is at the Magi Chapel Riccardi-Medici Palace area at Via Camillo Cavour, 1 (50122 Firenze FI).
That’s helpful because you’re not crisscrossing the city. It also means you can fit this into a half-day plan without feeling like you’ve lost half your vacation to transit.
You’ll receive a mobile ticket, so plan to have your phone ready. The tour runs in English, and the guide service may be provided in two languages, depending on the group.
Who should book the Medici Tour in Florence
Book this if you want:
- A focused introduction to Medici influence and how it shaped Florence’s artists
- Clear, place-based explanations you can follow in real time
- A short tour that still gives you tangible details to remember (like the 1517 Michelangelo-linked updates)
- The bonus of The Medici filming-location moments
Skip it or reconsider if:
- You mainly want architectural trivia without the Medici narrative
- You’re expecting the TV-show references to be extremely scene-specific
- You know you need very clear English to enjoy guided history
This tour works well for first-timers and for repeat visitors who need a sharper refresher—especially if you already know Florence’s big-ticket names but want the Medici context tied directly to the buildings.
Should you book this tour?
I’d book it if you want an efficient, story-led way to understand the Medici beyond slogans. The combination of Palazzo Medici Riccardi, the chapel of the Magi, and the The Medici filming-location tie-in makes it feel more personal than a standard exterior walk.
If you’re picky about how tightly a guide sticks to Medici-family life and the show angle, go into it with that in mind. Choosing this experience when you value guided interpretation over a purely self-guided visit is the sweet spot.
FAQ
FAQ
How long is the Medici Tour in Florence?
It lasts about 2 hours.
How much does the tour cost?
The price is $162.57 per person.
Where does the tour start and end?
It starts at Via Camillo Cavour, 3, 50122 Firenze FI, Italy and ends at Magi Chapel Riccardi-Medici Palace, Via Camillo Cavour, 1, 50122 Firenze FI, Italy.
What’s included in the tour?
You’ll visit Palazzo Medici Riccardi and the chapel of the Magi, with a guide explaining the Medici family and their impact on artists. The tour also includes filming locations from The Medici.
Is there an admission ticket included?
Yes. Admission Ticket Included is listed for the first stop (Palazzo Medici Riccardi).
Is the tour offered in English?
Yes, it’s offered in English.
How big is the group?
The maximum group size is 15 travelers.
Do I get a mobile ticket?
Yes, the tour offers a mobile ticket.
How far in advance do people typically book?
On average, it’s booked 64 days in advance.
What is the cancellation policy?
Free cancellation is available up to 24 hours in advance for a full refund. If you cancel less than 24 hours before the start time, the amount paid is not refunded.
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